Qualtrics

Position Summary

Delighted seeks a full-time content writer to create written and visual content that promotes our customer experience platform. You’ll will own content across a large variety of web, email, digital marketing, social and product marketing formats. Writing and communications must be your passion.

Responsibilities

Become a customer experience expert in the SMB space, writing various articles on topics relevant to the company’s target market.
Work with Marketing team to optimize content for search engines and lead generation
Produce content for email campaigns, company website, landing pages, social media campaigns, infographics.
Manage the company blog: push blog posts live, optimize conversions, analyze user engagement data through Google Analytics. Conceptualize, research, and contribute weekly blog posts to align with SEO strategy.
Create case studies and webinars by interviewing CX innovators in the SMB space.
Work with Qualtrics’ corporate PR team basis to align content and press opportunities.
Manage and own content calendar for publication across all owned and social channels
Edit and revise different types of marketing content before going to production. Must be able to edit and improve grammar, content structure, and overall quality.
Qualifications

BA/BSc degree in Marketing, Journalism or equivalent field.
3+ years experience at an agency or in-house writing copy for startups, preferably in software (B2B or B2C) or SMB communications.
Experience with data-driven SEO analysis, optimization, and web traffic metrics.
Active and well-rounded personal presence in social media, with a command of each network and their best practices
Experience managing a blog and using blog plugins, professional or personal
Prior experience with marketing automation, content management and web design tools
Strong editing skills, with editorial mindset that seeks to understand what audiences consume and how to create content they will consume.
Self starter, capable of working at a fast pace on many different projects. Highly organized and detail-oriented.

To apply for this job email your details to sallyc@qualtrics.com