Making Your Startup a Necessity to the High Tech Industry

By Avi Snir, an army general and a lawyer in the Israeli high-tech industry

Startup Fever. It seems everyone these days has caught some version of it. Ever since Startup  Nation was published in 2009, entrepreneurs have flocked to Israel to learn from the best and either join in their ranks or attempt to build a startup from the ground up, specifically in the high tech industry. Fast forward to modern day and Startup Fever is evident everywhere we look. In fact, even President Obama started an initiative called Startup America to ensure that the U.S. was taking advantage of this rising trend. So what do you do once you have your startup established? You’ve found a VC, you’ve developed your branding, hired your staff and you’re getting your name out there. But how do you make your startup a necessity in an industry that is highly competitive? How can you become a Top Startup?

Ensure That Your Employees Are Properly Educated

A unique and exciting experience about working in a startup is the feeling of camaraderie and teamwork amongst team members - the atmosphere that you are working together to reach the same goals. Growing and learning as a team brings the entire company together, further driving each team member’s motivation to succeed.

By employing experienced and well educated staff, you are more likely to find people who are able to “wear multiple hats” so to speak. For example, a programmer that studied in a coding bootcamp could serve as your front end, back end, and even a bit of data scientist when needed. Further, his experience in this course proves that he is able to handle stress and manage a heavy workload in a short time period.

Considering the fact that 91% of millennials plan to stay in one job for less than three years, hiring is something that should be done wisely. Choosing employees who know what they are doing is integral to the success of your startup. Further, offering a solid and organized training schedule for each employee is key to ensuring that your employees will grow and develop with the company, and even stay for longer than  the expected three years.

Know Your Target User Base

The high tech industry is a competitive one. And you may feel that your idea is brand new and ingenious...and I’m sure it is. But with all of the data and ideas out there, there’s a chance that a similar company might exist. So how do you set your company apart?

There’s no cookie cutter answer for this scenario as each company has a different audience they’re trying to reach. However, there are market research guides such as this one that offer tips and tricks on the best practices to reach your targeted market. Focusing on the exact audience you’re trying to attract is a great way to make sure that your message is being clearly received. Don’t forget that since 73% of Americans have participated in market research surveys, keeping updated on the proper audience is an ongoing project.

A great way to ensure that you are reaching the proper user base is through Facebook Ad Sense. Studies have shown that Facebook is 89% accurate in terms of targeting the correct audience. Many startups opt for marketing agencies to collect and assess user information, but agencies are limited in their resources. Why not hire or train your own Facebook marketer to really dive into it and find the resources that you need?

Seek Out Feedback

Considering the fact that 70% of companies excelling in customer service rely on customer feedback, the data received should be taken seriously. It is the lifeblood of your startup. Everything that you do is based on the end result of making your product a success. But after devoting yourself to the product and looking at it through the same or similar lens day by day, there is potential to miss your fresh perspective on the product itself. Gaining feedback from investors and employees is highly beneficial but user feedback specifically is essential.

Opportunities to get feedback can be found in any number of places. From outreaching via email to crowdsourcing online to offering user incentives for participating in surveys, getting real, first hand feedback from your customers will help your product blossom. Even offering specific promotions to users who participate in beta versions of your testing is a great way to get new feedback.

Getting your startup on the road to success is a long but worthy process. Ensuring that you have the most updated and educated team on your side, gearing your product to the best and most relevant audience and finding creative ways to get feedback from your users are some of the best things you can do to get your company on its way to success.

[author] [author_image timthumb='on'][/author_image] [author_info]Through careers as an army general and a lawyer in the high-tech industry, Avi Snir realized how important it is to do what we enjoy and enjoy what we do. It is this motto that inspired the mission of Elevation Academy, which strives to help people do what they love with fulfilling, engaging and inspiring careers. [/author_info] [/author]